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Home / Marketing & Communications / Institutional Identity / College Logo / Secondary Logo Style Guide

Secondary Logo Style Guide

Size & Placement

The minimum display size for the secondary logo is 1.5″ wide by 1.57″ tall with a clear zone of 0.25″. The secondary logo should always be scaled proportionally with no other graphic elements within the clear zone.

image demonstrating logo display size


Color

For dark backgrounds, the version with a white outline should be used.

image demonstrating dark background logo


Appropriate Use

  1. All elements of the logo should remain in tact.
  2. Do not crop parts of the logo.
  3. Do not change the typeset or font of the logo.
  4. Do not display the logo disproportionately.
  5. Do not change the color of any part of the logo.
  6. Do not place the logo on a background that makes it difficult to see. A version of the logo with a white outline is provided for use on dark backgrounds in the logo packages.
  7. Do not add text or other images to the logo.

image demonstrating various invalid logo display

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