The Hornets as a Brand
Overview & History
Nestled in Binghamton, NY, SUNY Broome Community College is the perfect nesting ground for one of the great community college athletic programs…The Hornets. Known as a hard working diligent insect that dominates its prey with lightning fast movements and deadly accuracy of its sting, the Hornet is a perfect representation of this college athletic program.
In 1947, Dick Baldwin created the Athletics Program at SUNY Broome. The newly formed men’s basketball team, coached by Baldwin, had 35 players tryout for the squad. History would be made when the team won it’s first game – a 41-39 victory over Triple Cities College (now Binghamton University). That mark was the first of Baldwin’s 879 victories (an all-time record among basketball coaches at the time of his retirement from BCC in 1987).
When instituted, the original nickname for the SUNY Broome Athletics program was “Technicats”. Just two years later in 1949, the student body would forever leave its mark on the college by voting to replace the team nickname with “Hornets”.
Today, Hornet Athletics means 11 varsity teams: women’s and men’s soccer, basketball, cross country and track & field; volleyball, softball and baseball.
With such a great history and promising future, it is important to maintain the Hornet’s integrity as a brand.
Hornets Color Scheme
| Black | |
| Pantone: | Black |
| CMYK: | 0, 0, 0, 100 |
| RGB: | 0, 0, 0 |
| HEX: | #000000 |
| Gold | |
| Pantone: | PMS 124 |
| CMYK: | 0, 27, 100, 6 |
| RGB: | 238, 179, 16 |
| HEX: | #EEB310 |
| Red | |
| Pantone: | PMS 032 |
| CMYK: | 0, 91, 87, 0 |
| RGB: | 239, 62, 51 |
| HEX: | #EF3E33 |
| Gray | |
| Pantone: | 30% Black |
| CMYK: | 0, 0, 0, 30 |
| RGB: | 188, 190, 192 |
| HEX: | #BCBEC0 |
Hornets Typefaces
All SUNY Broome Hornet-related headlines and subheads should be Penumbra Bold Serif or AGaramond – Semibold.
All SUNY Broome Hornet-related Body Copy should be AGaramond – Regular.
Hornet Marks
Hornets Word Marks
Word Marks are just another helper in the job of brand building. These marks may be used on or off campus, stand-alone or in conjunction with the secondary marks or the sport specific marks. Word marks offer the greatest flexibility and usability because they literally spell out the SUNY Broome brand.
All Word Marks, three color and one color versions, on white or black backgrounds, need a minimum display size of 1.5 inches and a minimum clear zone of .25 inches.
Hornets Secondary Marks
To provide for added flexibility in brand building on uniforms and around campus, three secondary marks have been included in the family of SUNY Broome marks. All three secondary marks can all be used on campus as stand-alone marks or in conjunction with sport specific marks.
Hornets Sport Specific Marks
Designed for coaches to use for their individual teams’ branding on the SUNY Broome sport specific marks provide for the expansion of the brand into niche areas. The SUNY Broome Community College Sport Specific marks can be used on campus, stand-alone or in conjunction with other marks.
All sports specific marks, three color and one color versions, on white or black backgrounds require a minimum display size of 1.5 inches and a minimum clear zone is .25 inches.
What Not to Do to the Hornet Marks
Never stretch or pull a SUNY Broome Hornet mark out of proportion:
Never alter a SUNY Broome Hornet mark using other graphics or by adding text:
Never link or fuse a SUNY Broome Hornet mark with any other logo:
Never alter the color of a SUNY Broome Hornet mark:
Never alter the typeface of a SUNY Broome Hornet mark:
Never simplify or modify a SUNY Broome Hornet mark:
Never overlap SUNY Broome Hornet Marks or fail to give them their proper minimum clear zones:
Never display a SUNY Broome Hornet Mark at a size smaller than its minimum display size:
